Caring Ministries rebrand

Caring Ministries communication strategy
and identity system

Caring Ministries, Inc.


Designer, Director

Scope of work:
Visual identity system
Communication strategy
Research and interviews
Visual language: custom team member photography, service imagery, iconography, infographics, video (website background)
Responsive website design
Brand style guide

I worked to rebrand and develop a completely new corporate identity for a storied community partner. With the team at Openform, we worked to define a strategic communication plan to help engage an ever-dwindling donor base and revamped their website to position them as the industry leader they really are.

Over the process of six months, we developed a powerful messaging platform, a new visual identity, new visual language of custom illustrations, infographics, image library, video, and a custom responsive website. The launch has already experienced great visibility with key community partners like the Tucson Foodbank and Senator Grijalva making an onsite visit championing the hopeful work this organization is dedicated to doing in Southern Arizona.

The new visual identity replaced a tired 30-year-old mark. We incorporated all the best elements of the original thematic concepts of hope and care with a modern edge.


During the process of developing the communication strategy, we conducted interviews and performed research to understand more. Themes emerged as we familiarized ourselves with their work and what made their team tick.

Custom image library