Scope of work:
Visual identity system
Research and interviews
Visual language: custom team member photography, service imagery, iconography, infographics, video (website background)
Responsive website design
Brand style guide
I worked to rebrand and develop a completely new corporate identity for a storied community partner. Together with Austin Baum, we worked to define a strategic communication plan to help engage an ever-dwindling donor base and revamped their website to position them as the industry leader they really are.
The new visual identity replaced a tired 30-year-old mark. We incorporated all the best elements of the original thematic concepts of hope and care with a modern edge.
During the process of developing the communication strategy, we conducted interviews and performed research to understand more. Themes emerged as we familiarized ourselves with their work and what made their team tick.