Director / Designer
DMG Engineering has been building the San Francisco Bay area for three generations. They reached out to Merdeka Creative to completely overhaul their existing brand, which included a new corporate identity, stationery suite, website and custom photography.
We began by crafting an elemental mark with three ‘bricks’ which represent the three generations of builders. We paired it with a modern typeface that shared similar characteristics and paid homage to the company’s rich heritage by using historical imagery of the San Francisco Bay area.
We captured custom photography of the various service offerings between surveying, story poles and civil engineering.