Evolution of a brand to become more human
Being human speaks to the stories we are all made of, stories that connect us to one another. The Navigators originated from one man transformed after having encountered Jesus that led to so many other lives changed.
Our work focused on creating platforms to champion those stories of transformation. We coached them along the way in best practices for brand voice, event marketing, and ongoing brand management. In the end, our brand strategy, digital design, and brand design created relevant avenues for their stories of impact to be heard in engaging ways.
BRAND STRATEGY, BRAND DESIGN, DIGITAL DESIGN
Creative Director / Designer
Serving a variety of needs, we worked to provide design direction for websites, landing pages, print collateral, art direction for video, visual identity development, and standards for media.
The result was to equip The Navigators with a suite of tools designed to work as a springboard for their service work to be more effective and impactful while being more approachable and human.